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About Us
2-14-12

WHEELDOCK™ Co.
Rod and Cindy Brakhage
started the WHEELDOCK™ Co. in the spring of 2004 in
Stillwater, Oklahoma. In the first year of business,
WHEELDOCK™ offered one product: the original WHEELDOCK™
wheel chock. In 2005, a patent was awarded for the chock
(Pat. #7,150,359).This
original product was invented and developed by Rod
Brakhage and his buddy Mike Lyons.
During the
first year of business, the company outsourced
production of the chock to another local company, which
handled the manufacturing and shipping. This allowed
Rod
to concentrate on sales and marketing and traveling to
motorcycle rallies around the country to introduce his
new product. On occasion Cindy traveled with Rod to
rallies and was with him at his
first
rally in Branson, Missouri.
During the
first summer, it became obvious that the wheel chock was
a great design, and there was a large market for
this product. Sales were so good that the manufacturer
of the WHEELDOCK™ product
had
trouble keeping up with orders.
Growing
Pains
Rod decided to
manufacture the wheel chock in-house. He invested in the
equipment necessary to do this and leased and set
up a small manufacturing shop in Stillwater. Because
Rod’s background was in tool and die making, he was able
to build the tooling and precision fixtures needed for
manufacturing the WHEELDOCK™
wheel chock. Rod was ready for business in December
2004. In the first week of January 2005, WHEELDOCK™
shipped the first wheel chocks built entirely by
WHEELDOCK™
employees.
NOTE:
The WHEELDOCK
wheel chock is sold directly to customers without the
associated dealer margins. This decision lowered the
retail price by 38% without sacrificing quality.
Dropping our dealer network was a very tough decision,
but it was one way to compete with offshore
manufacturers using cheap labor to sell low quality
“cheap” wheel chocks. (Incidentally, at $199, our wheel
chock costs less than the introductory price of $275.)
We believe that “cheap isn’t good and good isn’t cheap.”
Phase 1
One year later,
the company was
at full speed and needed more space. On April 1, 2006,
the company leased and moved into a new 7,500 sq. foot
building in Stillwater. The additional space was
quickly filled with new equipment, including a
new powder coating system. (Powder coating greatly
improves the looks and durability of our products.)
Wheeldock Introduces New
Product: EZ-Up™ Drive-Off Center Stand
In the fall of
2006, Rod designed and developed the EZ-Up™ drive-off
center stand for the Harley touring bikes. The WHEELDOCK™
Company offers an EZ-Up™
center stand to fit all Harley touring bikes from 1979
through current models in several sizes. From the
beginning, the EZ-Up™ center stand has been very
successful. The center stand is marketed through a
network of distributors, agents, and dealers throughout
the United States, Canada, the UK, Japan, and Australia.
Phase II
In the fall of
2008, WHEELDOCK™ leased part of an adjacent building
with 2,500 square feet to set up a machine shop. The new
shop provided Rod a place to develop new products. All
tooling, fixtures, and prototypes are built in-house.
This addition allowed WHEELDOCK™ to take a new product
from concept to completion. The Park-n-Move
motorcycle dolly is a product we were able to re-design
and produce for the Legal Speeding Co., which is
another great American success story.
Phase III
CNC Vertical Milling Machine
To increase our
wheel chock production, we added a new CNC vertical
milling machine that performs all the drilling, tapping,
counter boring etc. This CNC also machines the spacers
we use to change one size chock into a smaller one.
(This is another part which was once outsourced and now
built in-house with the savings passed on to our
customers.)
Phase IV
Kuka Robotic Welding Center
In the fall of
2009we made a major investment with our new Kuka robotic
welding center. This machine is absolutely amazing and
currently performs many of the welding operations on our
products. Cutting-edge technology is another way to
reduce cost in order to be more competitive with foreign
manufactures. With the Robot we discovered we now had
extra capacity and began taking on outside welding work
for several companies in the area.
In the spring
of 2011 WHEELDOCK™ subcontracted to weld parts for the
Ditch Witch Company. Ditch Witch has continued to be a
great company to work for and as our relationship grows,
so does our work load for our robotic welder.
Phase V
In the fall of 2010, our company was in
growth mode again and needed space. We leased the
rest of the building where the machine shop was and
added another 5,000 feet of space. We were now working
out of two buildings with 15,000 feet of total space.
Major Changes
In the summer
of 2011, Rod decided to build a plant from the ground up
to get the entire operation under one roof with a bit of
room to expand. A two- acre lot was purchased and
construction began on a new custom built facility with
16,000 sq feet of space located at 4520 Territory Lane
in Stillwater, Oklahoma. WHEELDOCK moved into its new
home on January 1 of 2012.
Jeff Yerby was
named the general manager of WHEELDOCK™. Jeff, a
mechanical engineer, is an OSU graduate. And, he
rides a Harley FXDL. Jeff has helped Rod with
rallies and shows for several years and brings a new
dimension to our company.
WHEELDOCK Introduces the EZ-Air® Management
System
January of 2012
was a very busy time as WHEELDOCk™ introduced its third
product, the EZ-Air® management system for Harley
touring bikes. This product (patent pending) was in the
development phase for nearly a year. Tom Yerby, Jeff’s
dad, another one of Rod’s riding buddies “from back in
the day” helped with the design and development of this
new product.
The WHEELDOCK™
Company is very proud of the fact that we manufacture
our products in the USA. All of our products carry a
limited, lifetime warranty to be free of defects in
materials and workmanship: the way it used to be.
In this day and
time, most companies focus on how cheaply a product can
be made (usually in a foreign country) and then sold for
the most profit possible. At WHEELDOCK™,
we believe in building a great product here in America,
sell it at a fair price, and then provide great service
after the sale. We believe this simple philosophy is why
we have been successful and continue to grow even in a
tough economy. Our toll-free number is posted at the top
of every page on our site. We encourage our customers to
call with any questions, comments, or complaints. Rod
is always available to visit with customers who need
help or assistance in any way. We encourage you to take
a few minutes and read what some of our customers think
of our products and services here: http://wheeldock.com/testimonials.shtml
About the Owners
Rod and Cindy
make their home in Stillwater, Oklahoma. Rod was
employed by Oklahoma State University for 23 years. At
OSU, Rod built research hardware for the College of
Engineering, Architecture and Technology (CEAT). Rod has
a passion for motorcycles and enjoys riding whenever he
finds the time.
Cindy is a
graduate of Oklahoma State University and a senior
editor at Fire Protection Publications at Oklahoma State
University. Cindy writes and edits fire service training
manuals for the fire service.

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